Abstract to be presented at #SEBCST16
Students enrolled on Veterinary Physiotherapy, Animal Therapy or HE Equine courses at Writtle University College share an introductory animal nutrition module in the second semester of their first year. In order to encourage development of both subject-related and transferable skills in their curriculum, this module includes coursework which asks the students to analyse a new animal feed in the laboratory, after which they are required to design a package and a commercial video for this product. This was a group exercise.
The assessment was supported by lectures on nutrition for various life-stages in dogs and horses and legal requirements for packaging, lab practical sessions to help understand the nutritional values, and workshops to support the design process and use of various software packages involved in video editing. At the end of the semester, student groups were asked to present their commercial video, submit a hard copy of their package and were questioned on various nutritional aspects of their product. They received peer feedback and staff feedback on their work, covering both product design and subject-specific matter.
Student feedback on this assignment was positive. They enjoyed the opportunity to be creative and demonstrate their understanding through product design. Some students went as far as to role-play their commercial video or create a 3D model a feed package. There was a good spread of marks, and staff feedback was very positive.